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Showcase: Jumbo
Dynamic DOOH
The Swiss DIY store Jumbo places dynamic ads in a 5km radius around its stores through Digital Out Of Home (DOOH).
ADVERTISER:
Jumbo
AGENCY:
-/-
AGENCY:
Summerflash
VERTICAL:
Stationary
DYNAMIC AD CATEGORY:
Dynamic DOOH
DESCRIPTION:
The Swiss DIY store Jumbo places dynamic ads in a 5km radius around its stores through Digital Out Of Home (DOOH).
Geolocation information, temperature and the current product deals control the delivery and the content of the Dynamic Digital Out Of Home Ads ads. The ads are played out on the digital advertising spaces of public transport, at gas stations and on the DOOH advertising screens at train stations. All three factors enormously increase the relevance to the message's recipient, thus the decision-making process and, ultimately, the conversions.
Der Schweizer Baumarkt Jumbo schaltet über Digital Out Of Home (DOOH) dynamische Anzeigen in einem 5km-Radius um seine Filialen.
Geolocation-Informationen, Temperatur und die aktuellen Produktangebote steuern die Auslieferung und den Inhalt der Dynamic Digital Out Of Home Ads-Anzeigen. Die Anzeigen werden auf den digitalen Werbeflächen der öffentlichen Verkehrsmittel, an Tankstellen und auf den DOOH-Werbebildschirmen an Bahnhöfen ausgespielt. Alle drei Faktoren erhöhen die Relevanz für den Empfänger der Botschaft und damit den Entscheidungsprozess und letztlich die Conversions enorm.
