When the doors open at Globus, the variety of exclusive brands and products invites you to marvel and discover. Placing this feeling among consumers was the aim of a digital awareness campaign that was created under the patronage of bodin.consulting in cooperation with Converto.
A simple animation idea makes you want to enter the Globus world: The Globus logo becomes an opening door behind which you can discover various products from different worlds in short sequences. The good thing about this modular, extremely flexible mechanism is that the products can be put together programmatically for a wide variety of target groups determined by age, gender, preferences and purchasing power. This is made possible by the independent technology of Converto, a company with which bodin.consulting works closely for this purpose. Video ads, dynamic display ads and social media placements were used.
Only large-format placements were used, giving the messages a lot of space. Converto Dynamics is one of the 5 advertising solutions Converto develops and provides for its clients alongside Augmented, Cookieless, Crossmedia and Reach. It includes dynamic advertising for various formats of display ads for all end devices and DOOH and dynamic video ads where content can be exchanged dynamically.
You can see the result:
With a visibility of over 80% in the target group and an equally high view-through rate for the video ads, there was hardly a person in Zurich who missed Globus. This is also shown by the extraordinarily high click rates of up to 4.5%, even though there was no call to action in the advertising material. With the campaign, the doors and a lot of hearts opened up for the Globus brand.
For questions or more information:
bodin.consulting: Frank Bodin, contact@bodin.ch
Converto: Kim Engels, kim.engels@converto.com, CEO Converto
Responsibility at Globus:
Madeleine Hermle, madeleine.hermle@globus.ch, Director Marketing Communication
Melanie Pauli, melanie.pauli@globus.ch, Marketing Specialist Partner Business & Brands
