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Cookieless campaigns, geo and location data as a basis for very relevant targeting.
In the context of cookieless targeting, the use of location-based targeting with geo-information enables the targeted delivery of advertising based on the user's location.
By collecting geodata, for example via GPS or IP addresses, relevant advertising messages can be provided to users in specific geographic regions.
Geo information for super relevant communication.
This targeting allows advertisers to target their ads to users located in a specific environment.
Location-related data is used in online communication to provide relevant information or offers for a specific location.
This can refer to local events, shops, restaurants, tourist attractions, weather information or even traffic information.
Good to know: At Converto, the situation of the user is interesting as a marketing tool because it makes the messages feel individualized for the user without using personal data.
This targeting enables a precise target group addressing, for example for local shops or regional events, without the use of cookies for user identification.
Get it contact with us.
Cookieless targeting campaigns are easy to implement. Get in touch with us and we will take care of a suitable solution for your goals, wishes and possibilities.
Application examples and inspiration for cookieless targeting based on Geo and location data:
Political campaigns: Parties and committees can target their ads to potential voters or communities that tend to call for pro or con measures, parties, elections or political rallies. This proven solution, already used internationally, is a special highlight for Convertro because it is unique in Europe.
Geo and weather data in combination: Depending on weather conditions and location, ads can be started or paused automatically. In addition, the content of the ads can be automatically adapted to the conditions. In this way, the ads generate inspiration and increase the subjective relevance to such an extent that the message is perceived and remembered again.
Local stores: Advertisers can target their ads to users near their stores to highlight special offers, discounts, or events. For example, if a user is near a clothing store, an ad can be displayed with a coupon for that store.
Restaurants and cafes: By capturing the location, ads for restaurants or cafes in the area can be displayed. For example, when a user searches for a café, ads for nearby cafés with current specials or offers can appear.
Events: Advertisers can target their ads based on users' location to highlight local events, such as concerts, festivals, or sporting events. When a user is near a venue, relevant ads can be displayed with ticket information or special promotions.
Travel services: Location-based targeting allows advertisers to target users who are in or want to travel to specific destinations. Ads for hotel bookings, flight offers or local tours can be displayed accordingly.
Service providers: Service providers such as tradesmen, cleaning services or delivery services can target their advertising material based on users' location to offer relevant services in their vicinity.
These examples illustrate how the use of location-based targeting with geo-information in the context of cookieless targeting can be used to deliver targeted advertising based on the user's location. This enables precise targeting for local businesses, events or service providers without relying on cookies to identify users.
Here you will find articles on the topic "Cookieless".
If you are interested in the topic, then get in touch with us! We are working intensively on the further development of relevant advertising without being dependent on the cookie and thus on invasive tracking technologies. Our solutions perform successfully and achieve the best results!
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